Beth Forman, Director of Marketing
Euro-American Brands, LLC
FOR IMMEDIATE RELEASE
Launching ALL ABOUT FRUIT, a Holiday Recipe Program Featuring Hero Fruit Spreads
Paramus, New Jersey, November 15, 2015: EURO-AMERICAN BRANDS, LLC and its partner THE HERO GROUP announce the launch of a special holiday recipe program, ALL ABOUT FRUIT.
The program is designed in cooperation with local retailers to develop awareness for exciting new meal options for the holidays.
Dite Van Clief, President of Euro-American Brands, notes that “because there are so many options for including fruit-based products in holiday meals, we felt that the Hero brand, a global leader in the fruit spreads area, should provide consumers with creative alternatives in meal planning. With so many unique Hero fruit flavors to choose from, such as Black Cherry, Forest Berry, Red Currant, and Bitter Orange — all with high fruit content — our goal is to offer ‘how- to’ meal preparation ideas for festive celebrations.”
The first series of ALL ABOUT FRUIT recipes will be released on the Euro-American website — www.euroamericanbrands.com — during the week of November 15, 2015 and will focus on sweet baking applications. The second series of recipes will be released on December 7, 2015 and will feature savory main-course meal options incorporating distinctive fruit flavors.
Established in the quaint Swiss village of Lenzburg in 1886, Hero has become the gold standard of gourmet fruit spreads, both for consumers and for professional chefs, and is available in 37 countries worldwide. Hero fruit spreads can be found in the jam section of most leading retailers.
ABOUT EURO-AMERICAN BRANDS:
Founded in 1990, Euro-American brands originated as an importer of German specialty foods and confections. Since then, the product portfolio has grown to include the finest products from Austria, Belgium, Denmark, Finland, France, Germany, Italy, Poland, Spain, Switzerland, and the Netherlands.
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